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MICHAEL KOSOWICZ

Resume

PARADISE ADVERTISING, NEW HAMPSHIRE/ST. PETERSBURG FLORIDA, 2022 - PRESENT
V.P. Client Services - Split Time in NH (Remote) and St. Petersburg (Hybrid)

As VP of Client Service at Paradise, I lead our account teams in delivering top-tier destination marketing
strategies for an array of clients, including Hendersonville, NC; Naples, FL; Little Rock, AR; Pasco County, FL;
and the adventure-focused Chukka Adventures and Busch Gardens. My role centers on providing strategic
guidance and support to ensure that each destination reaches its unique goals.


Responsibilities include:

  • Leadership & Team Development: Mentoring and guiding account teams to foster excellence in client

service and effective campaign execution.

  • Strategic Planning: Driving budget forecasting, goal setting, and resource planning to align our efforts

with client objectives.

  • Client Relationship Management: Building strong, trusted relationships with clients, ensuring that our

work not only meets but exceeds their expectations.

  • Cross-Departmental Collaboration: Working closely with media, creative, digital, and public relations

teams to deliver cohesive and impactful campaigns.

  • Portfolio Management & ROI Evaluation: Managing a diverse portfolio with a focus on optimizing ROI

and maximizing results for each client.

  • New Business Development: Supporting new business initiatives to expand Paradise’s footprint in

destination marketing.

ICONIC COLLECTIVE (ICONICCOLLECTIVE.COM), CONCORD, NH, BOSTON AND NEW YORK CITY

2014 TO 2022

SENIOR ACCOUNT DIRECTOR – REMOTE FREELANCE

Dana-Farber Cancer Center

  • Managing the development and launch of multi-year hospital fundraising campaign

    communications.

  • Supervision of all research, planning and branding initiatives.

  • Fundraising Campaign Initiatives: Branding, Digital Development, Direct Marketing, Printed material,

    Social Media Strategy & Execution and Event Marketing.

Harvard University, Harvard Medical School, HBS, MIT, Bates College, UCSF, Princeton and Exeter Academy

  • Managed the development and launch of multi-year university fundraising communications.

  • Execution of all research, planning and branding initiatives.

  • Fundraising Campaign Initiatives: Branding, Digital Development, Direct Marketing, Print and Social

    Media and Event Marketing.

  • Lead producer for over 70 fundraising campaign films.

Academy Museum of Motion Pictures

  • Strategic development of all museum launch and fundraising communications: Broadcast TV, Digital

    Initiatives, Social Media, In-Theater Ads, Print, Direct Mail and Event Production.

  • Production of launch film that aired on the 2019 Academy Award broadcast and film featuring

    Whoopi Goldberg.

International New York Times

  • Account lead for the global rebranding of the International New York Times, formerly the International Herald Tribune.

  • Created a teaser campaign, TV commercials, direct response advertising, banner ads, print ads, in-flight advertising, outdoor ads, business-to-business ads, and retail signage.

Bloomberg Financial

  • Charted the development of marketing programs within the Bloomberg product and service portfolio.

  • Development of B2B and consumer marketing programs utilizing storytelling and messaging.

  • Managed the creative development of digital and traditional collateral materials. 

  • Developed internal messaging for training and program promotion.  

The Multiple Myeloma Research Foundation (themmrf.org)

  • Campaign development for all branding and communication materials: Digital and Print initiatives

  • Produced multiple films (featuring Tom Brokaw & Matt Damon)

  • Organized yearly campaign launch events.

Jefferson Health

  • Responsible for the launch of the new Jefferson Advanced Spine Center campaign.

  • Execution of all research initiatives and development of brand insights.

  • Development of Broadcast TV Ads, Digital Initiatives, Social Media, Print and OOH.

MPK, CONSULTING, NEW YORK, NY

2013 - 2014

INDEPENTANT MARKETING CONSULTANT

Schwinn Bicycles

  • Development of retail marketing and shopper marketing programs for Walmart and Target: Digital Initiatives, Print, In-Store Display and Promotions.

  • Execution of the Spring 2013 National TV commercials for Schwinn Bicycles.

UPROAR! (OMNICOM), NEW YORK, NY

2011 TO 2013

ACCOUNT DIRECTOR – BROADCAST TV

Hasbro Global Family & Preschool Board Games

  • Development of the Hasbro Global Family and Preschool gaming portfolio.

  • Execution of national television commercials for Monopoly, Scrabble and The Game of Life.

  • Execution of the Hasbro Family Game Night national promotion featuring TV spots with Neil Patrick

    Harris.

RE:VISION, NEW YORK, NY, 2009 TO 2011 

ACCOUNT DIRECTOR - BROADCAST TV

Golden Corral Restaurants

  • Managed the development and execution of 10 national broadcast TV commercials.

  • Development of all integrated promotional, digital and social media programs.

COLANGELO (OMNICOM), DARIEN, CT, 2006 TO 2009
ACCOUNT DIRECTOR - RETAIL PROMOTIONS & SHOPPER MARKETING

ACCOUNT DIRECTOR - RETAIL PROMOTIONS & SHOPPER MARKETING

Diageo Guinness USA, Luxury Reserve Portfolio, Global Shopper Marketing and Global Trade Marketing

  • Management of the entire on/off premise Diageo Guinness USA beer portfolio and the Diageo Luxury Reserve portfolio.

  • Strategic lead on Diageo’s first-ever portfolio-based shopper marketing initiative called “Simply Cocktails.” (Awarded the 2009 Diageo Global Shopper Marketing Plan x the Year).

  • Member of the leadership team for the worldwide 250th anniversary of Guinness.

  • ​Managed the repositioning of Green & Black's U.S. iniaitives. Launched new advertising campaign in print and digital programs. 

RED ROCKET,SOUTH NORWALK, CT, 2004 to 2006
CO-FOUNDER

Multiple Luxury Destination Clubs, Multiple Private Jets Companies

  • Developed the rebranding for two leading multi-million dollar luxury destination clubs, Quintess and Dream Catcher Retreats.

  • Developed the branding and marketing plan for Tanner & Haley Retreats

  • Repositioned private jet companies OneSky and Flight Options

  • Authored the transition presentation for Sotheby’s International Realty’s U.S. affiliate presentations.

EDUCATION

ADVERTISING COMMUNICATIONS
Baruch College, New York City, New York

AWARDS AND HONORS

  • 2009 Diageo Global Shopper Marketing Plan of the Year (Simply Cocktails)

  • Former member of the Luxury Council of New York

  • Gold and Silver Winner of Case awards

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